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AdSense Facts & Fiction Part IV: Program policies
Fiction: AdSense disables accounts and issues warnings at random.

Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google’s content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.

Part of our job of monitoring the AdSense network involves working with publishers to identify and address potential issues. We understand that there are a lot of policies to take into account, and so for minor policy violations our first step will be to issue a warning. The reasons a publisher might receive a warning will vary, but in general they tend to be for violations that can be fixed fairly easily. Examples of these violations range from deceptively labeling ads “Today’s hot deals” to having a minimal amount of adult-content comment spam in a forum. Publishers, after receiving a warning, are given three days to fix their violations. If changes are not made in that time, ad serving will be disabled to the violating site.

There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually reserve this action for egregious violations like adult content, copyright infringement, as well as cases of extreme violence and gore. We may also disable ads to a site when we find a violation that we’ve already contacted a publisher about in the past.

The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find that a publisher’s entire network consists of violating sites or for repeat policy offenders. If you have received a policy notification from the AdSense team, please visit this help center entry for additional information.

We want to point out that notifications that result from the previously mentioned policy violations are different from notifications sent because of issues with invalid click activity, which are monitored by Google’s Ad Traffic Quality Team. Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and for which we decide not to charge the advertiser. For more information about invalid clicks and impressions, please refer to this page, which includes a link to our FAQ page for accounts disabled due to invalid activity.

Lastly, we highly recommend reviewing these guidelines to help avoid policy violations, and to help keep your AdSense account in good standing.

Posted by Andres Schabelman – AdSense Policy team
Tuesday, July 06, 2010 at 12:10:00 PM

2 comments Permalink Links to this post

Labels: Program Policies

AdSense: Behind the scenes – Meet Debby
Do you ever wonder who’s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?

Over the next few weeks you’ll find out just that! We’re kicking off a video series where you’ll meet some of our AdSense team members. You can hear their stories, learn more about their role in AdSense, and listen to the tips they have to offer.

In the first video, Debby, a member of the AdSense Optimization team talks about her favorite websites, what she likes about working for Google, and the Google products that she recommends every publisher try.

Posted by Dia Muthana – Inside AdSense Team
Wednesday, June 30, 2010 at 11:55:00 AM

25 comments Permalink Links to this post

Labels: Other

An update on the AdSense Product Ideas page
A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.

Our product and engineering teams have been hard at work to bring you ideas from the wishlist. We still have more to do, but wanted to share some of the progress so far:

You asked for…More transparency about how much you’re earning from AdSense.
What we’ve delivered…The AdSense for content and AdSense for search revenue shares are now publicly shared.

You asked for…The ability to block certain categories of ads, like religion and dating.
What we’ve delivered…Category blocking (previously known as category filtering) is now available in 13 languages. You can filter up to 11 ad categories, including religion, dating, politics and weight loss.

We’ve also been developing a new version of the AdSense interface. Although the interface is currently in beta, it addresses many of the requests we saw on the Product Ideas page. Take a look at the improvements that the new interface offers:

You asked for…Make it easy to change addresses when we move from one location to a new one.
What we’ve delivered…You can make requests to change the country of your payment address directly in the new AdSense interface. (Due to legal and system constraints, some country updates will still require you to create a new account.)

You asked for…Automatic revenue tracking to quickly and easily compare performance of ads of different sizes and types.
What we’ve delivered…The new AdSense interface offers Ad units, Ad sizes, and Ad types reports in the Performance Reports tab. These detailed reports cam help you understand which individual ad units, ad sizes, and ad types perform best on your site.

You asked for…The ability to view data for a custom date range, similar to Google Analytics.
What we’ve delivered…The new AdSense interface includes a date range selector just like Google Analytics. Plus, to see how your earnings have changed over time, we also have a feature that allows you to compare two date ranges. Simply select the date range you want to compare, check “Compare to other dates”, fill in the start date, and we’ll fill in the end date for you!

You asked for…More time frames for analyzing metrics. Specifically we heard the wish to “select the same period of time and say group by week or month to see the trend.”
What we’ve delivered…Reports by week and month, in addition to by day, are available in the Performance Reports page. Along with reports for “Entire account by day” you can choose from weeks and months.

If you’d like the new beta interface enabled in your account, you can make a request.

Thanks for all your ideas and votes. Your ideas and feedback help our teams determine where we should be spending our time, so keep them coming!

Posted by Becky Feren – Product Specialist
Monday, June 28, 2010 at 11:30:00 AM

17 comments Permalink Links to this post

Labels: AdSense features

AdSense Facts & Fiction Part III: The stats pipeline
Fiction: Site maintenance periods and delays in my AdSense reports mean that data isn’t being recorded properly.

Fact: Although there can sometimes be delays in the stats pipeline, all data is still tracked accurately.

We call the process of tracking your clicks, impressions, and earnings the “stats pipeline.” The stats pipeline runs continuously, reviewing the logs of activity written by our ad serving system, aggregating them, and updating the storage system. So that we can generate these statistics quickly and reliably, without losing any information, the process of aggregating your statistics spans several data centers.

Sometimes in rare cases, the process for aggregating stats can be delayed for several hours. This can happen for a few possible reasons:

* We sometimes make updates to our datacenter to make use of the latest technologies. However, these don’t affect how your clicks are tracked or how much you earn. Depending on the time it takes for the updates to complete, you may notice that stats are delayed by several hours.

* We have scheduled database down-times, generally on Saturday mornings (Pacific Time). Since the process of aggregating your statistics depends on database data, any such downtime also leads to delay in statistics. I’d recommend reading this Inside AdSense post for more information about these downtimes.

* On rare occasions, data centers can have unforeseen problems, causing unplanned delay in updating statistics.

These downtimes only delay your statistics — they don’t impact the actual tracking of your statistics. We make sure that all events are processed exactly once, and we have implemented a number of internally and externally audited verification procedures to ensure that this is the case. Also, events in the aggregation pipeline are processed in a way that’s not specific to a particular publisher, so all of you should get your stats updates at the same time.

When downtimes occur, we work to notify publishers in advance and as quickly as possible using this blog, the AdSense Help Forum, and our Known Issues page. We understand how important it is for you to have up-to-date statistics, and continue to work towards making sure that the delays are kept to a minimum.

Posted by Dia Muthana – Inside AdSense Team
Thursday, June 24, 2010 at 3:21:00 PM

17 comments Permalink Links to this post

Labels: AdSense features

Keep current on all things advertising
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.

That’s why we put together Google Ad News. Powered by Google News, Ad News is a simple but powerful way for anyone in the advertising industry to track current news coverage on relevant subjects such as display, search, mobile and even traditional media – all in one place. Subscribe to news feeds in the categories you care about most, or search to find coverage on topics related to your business, such as your niche industry or brand.

We invite you to check it out and share it with your colleagues. Hopefully, you’ll find lots of relevant news that’ll help you spend less time scouring the web and more time building your business.

Posted by Oliver Deighton – Business Marketing Manager
Wednesday, June 23, 2010 at 10:46:00 AM

11 comments Permalink Links to this post

Labels: Other Google products

Introducing the Google Display Network
We’re always focused on improving AdSense by bringing more advertisers to your sites, giving you more control over the ads that appear on your sites, and giving you more transparency into how much revenue you’re earning. Over the past year, much of our focus has been on attracting more display advertisers and display advertising spend to your sites. We’ve added new advertisers and introduced options that help these advertisers reach your sites. At the same time, advertisers have continued to run ads on YouTube and our own properties. To make our display media offerings clearer to advertisers and agencies so that we can continue to bring more display spend to your sites, we’re creating a new umbrella name for all these properties, the Google Display Network.

The Google Display Network will comprise all of the sites where advertisers can buy ads through Google, including the over one million AdSense and DoubleClick Ad Exchange partners as well as YouTube and Google properties such as Google Finance, Gmail, Google Maps, and Blogger. As an AdSense publisher you’re already part of the Google Display Network. We’re not making any changes to how AdSense works, so no action is required on your part. If you use AdSense for search, your AdSense for search ad space won’t be part of the Google Display Network. Advertisers will continue to be able to purchase ads on your search results pages in the same way they always have.

While this new name reflects our significant investment to bring more display advertising to your sites, we want to make sure you know that we are still committed to delivering relevant text ads. If you receive text ads on your sites today, rest assured that you will continue to do so. The Google Display Network offers all ad formats – text, image, rich media, and video ads – enabling advertisers to unleash their creativity and engage visitors on your websites in various ways. If you haven’t opted into receiving image ads, we encourage you to do so in order to benefit from the investments we’ve made.

We’re working hard to offer the best display advertising solutions, and we look forward to continuing to introduce new features on the Google Display Network that help advertisers reach their goals and that help our AdSense publishers earn more revenue.

Posted by Neal Mohan, Vice President of Product Management
Friday, June 18, 2010 at 10:57:00 AM

19 comments Permalink Links to this post

Labels: AdSense features

AdSense Facts & Fiction Part II: Electronic Funds Transfer
Fiction: Google doesn’t support Electronic Funds Transfer in my country because they don’t like me!

Fact: There are many factors we have to consider when launching EFT in new countries. In the meantime, please know that we’re always working towards expanding our payment options for publishers in all regions.

Where we can provide in-country EFT depends on a number of factors. Whenever we launch Electronic Funds Transfer, our fastest payment method, in a new country, we hear a number of requests to launch it in even more countries. Don’t worry — we hear you! We’d like to launch EFT in as many countries as possible, but there are many things that we need to take into consideration before launching it, including legal and banking restrictions.

We’re working constantly to overcome the hurdles to launch EFT in more countries, so thanks for being patient with us. We also know that you are the local experts — if there are payment methods that we don’t offer, but would work well for you otherwise, please leave us a comment! We’d love to have good suggestions from those who know best.

Posted by Posted by Elizabeth Ferdon – AdSense Payments team
Tuesday, June 08, 2010 at 12:13:00 PM

65 comments Permalink Links to this post

Labels: Payments

AdSense Facts & Fiction Part I: Placement targeting
Fiction: Targetable placements are difficult to set up and don’t do anything for my site

Fact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.

Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the option to selectively target sites they know are relevant to their ads — when you’ve created targetable placements, advertisers can dig even deeper and find the most relevant sections of your site to place their ads.

If you’re not familiar with channels, check out our Help Center for steps on how to change your custom channels into targetable placements.

When writing the description of your channel, keep in mind things an advertiser might like to know. For example:

* What kind of content does this channel reflect?
* Is the channel on a specific section of your site (e.g. a forum section, blog section, etc.)?
* Are your ads above-the-fold (ATF)? In other words, can a user see them without needing to scroll down the page?
* Who is your target audience (gender, interests, income level, etc)?

Your description may resemble something along the lines of: “This is a 300×250 ATF ad unit on the football section of a sports blog. My audience is 75% male, age 18-35, earning between $50,000-$80,000 per year.”

To see the impact that placement targeting has on your site, check out this YouTube video on generating reports that break out your contextual and placement targeted revenue.

You can further increase your visibility to advertisers by taking full advantage of DoubleClick AdPlanner, a media planning tool that allowed advertisers to find their audiences across the web. Take a look at our earlier blog post to find out more.

With these small changes, you make it easier for advertisers to find your site, increase your placement targeting potential, and open the door to generating more revenue.

Posted by Rishan Mohamed – Inside AdSense team
Tuesday, June 01, 2010 at 2:26:00 PM

25 comments Permalink Links to this post

Labels: Other

Join us for a top tech tips webinar this week
This Wednesday, May 26th at 5pm GMT, we’re hosting a live webinar to share some top tech tips with you.

To register for this webinar, please visit our Help Center.

The topics we’ll cover in this webinar are:

* How to determine which ad variations perform best for you
* How to use HTML/CCC to wrap text around ad units
* How to ensure your best-performing ad units are defined first in your ad code
* Using Google Analytics to better understand your users and make your ad implementations more effective
* Using Webmaster Tools to increase the index and rank of your site

Prior to the webinar, you can post your questions on our Google Moderator page and we’ll address them during the webinar.

Posted by Caroline Halpin – AdSense Optimization team
Tuesday, May 25, 2010 at 10:53:00 AM

28 comments Permalink Links to this post

Labels: Optimization

The AdSense revenue share
Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.

As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.

We also offer additional AdSense products including AdSense for mobile applications, AdSense for feeds, and AdSense for games. We aren’t disclosing the revenue shares for these products at this time because they’re quickly evolving, and we’re still learning about the costs associated with supporting them. Revenue shares for these products can vary from product to product since our costs in building and maintaining these products can vary significantly. Additionally, the revenue shares for AdSense for content and AdSense for search also can vary for major online publishers with whom we negotiate individual contracts.

Of course, we can’t guarantee that the revenue share will never change (our costs may change significantly, for example), but we don’t have any current plans to do so for any AdSense product. Over the next few months we’ll begin showing the revenue shares for AdSense for content and AdSense for search right in the AdSense interface.

We hope this additional transparency helps you gain more insight into your business partnership with Google. We believe our revenue share is very competitive, and the vast number of advertisers who compete to appear on AdSense sites helps to ensure that you’re earning the most from every ad impression. Additionally, when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading. For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.

We’re continually working on helping you improve the returns from your site while giving you more control and insight into AdSense. For example, we continue to improve our technology so that we can deliver even better matched ads and attract even more advertisers to your websites. Additionally, we recently began providing more granular ways to find and review the ads on your site, as well as the ability to filter more ads by category. We’re also focused on finding other ways to make AdSense better for you. As you may remember, last December, we asked for your ideas and feedback on how we can make AdSense better. We received more than 600 suggestions and 35,000 votes, and we’ve been reviewing them all.

Keep an eye on this blog for updates about the new features we’re building to help you maximize your advertising revenues.